BTEC Business Project
Learner Declaration
I declare that all the work submitted for this
assignment is my own work or, in the case of group work, the work myself and
other members of the group in which I worked, and that no part of it has been
copied from any source. I understand
that if any part of the work submitted for this assignment is found to be
plagiarised, none of the work submitted will be allowed to count towards the
assessment of the assignment.
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Centre Name:
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Westminster
Kingsway College
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Centre No:
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10240
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Learner’s Name:
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Learner’s Signature:
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Assessor’s Name:
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Assessor’s Signature:
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Date:
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Date Issued:
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3rd February 2014
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Submission Date:
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17th March 2014
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Feedback Date:
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In class 17th
March 2014
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Final Submission date
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12th
May 2014
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List of criteria for this Assignment
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Unit 9
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P1
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P2
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P3
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P4
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P5
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Achieved
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Yes ¨
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Unit 10
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P1
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P2
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P3
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P4
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P5
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Achieved
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Yes ¨
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Unit 18
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P1
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P2
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P3
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P4
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P5
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P6
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P7
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P8
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Achieved
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Yes ¨
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Unit 19
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P1
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P2
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P3
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P4
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P5
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P6
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Achieved
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Yes ¨
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Internal verification AR2: Assignment meets specification
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IV name:
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Signature:
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Date:
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Internal verification AR3:
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IV Name:
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Signature:
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Date:
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Assessor Name:
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Signature:
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Date:
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BTEC Business Level 3 Diploma-
Business Project
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Unit 9: Creative Product Promotion
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Unit: 10 Marketing
Research
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Unit
18: Managing a Business Event
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Unit 19: Developing Teams in Business
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Grading and Marking Criteria
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Grading and Marking Criteria
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Grading and Marking Criteria
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Grading and Marking Criteria
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P1 Describe the promotional
mix used by two selected
organisations for a selected
Product/service.
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P1 Describe types of market
Research.
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P1 describe the skills required
of an event organiser
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P1 describe
different types of
team and the benefits of
teams for an organisation
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P2 Explain the role of promotion
within
the marketing mix for
a
selected product/service.
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P2 Explain how different market
research methods have been
used to make a marketing
decision within a selected
situation
or business
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P2
explain the role of an
event organiser
[IE]
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P2 explain
how to build cohesive teams that perform well
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P3 Explain the role of advertising
agencies
in the development
of a
successful promotional
Campaign.
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P3 plan market research for
a selected product/service
using appropriate methods
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P3 prepare a plan for a
business event
[TW]
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P3 define
the attributes and skills
needed
by a team leader
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P4 Explain the reasons behind
the
choice of media in a
successful
promotional
campaign.
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P4 conduct primary and
secondary research for a
selected product/service
making use of identifiable sampling techniques
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P4 Arrange and organise a
venue for a business event,
ensuring health and safety
requirements are met
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P4 demonstrate
working as part
of a team towards achieving specific goals
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P5 Design a
promotional
campaign
for a given product/
service
to meet the needs of a
given campaign/creative brief.
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P5
Interpret findings from the
research presenting them
clearly in an appropriate format.
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P5 Provide support for
the running of an event
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P5 demonstrate
working as part
of a team towards achieving
specific goals, dealing with
any conflict or difficult
situations
as a team leader
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M1
explain how promotion is
integrated
with the rest of the
marketing
mix in a selected
organisation
to achieve its
marketing
aims and objectives
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M1 explain, with examples, how
different market research
methods are appropriate
to assist different marketing situations
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P6 Produce guidelines for
dealing with problems.
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P6 review the team’s overall
effectiveness,
together with
your
contribution to achieving
the
goals, receiving and
providing
feedback to other
team
members.
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M2 explain the advantages
and disadvantages of using
professional agencies in
ensuring promotional success
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M2 explain the reasons for
choosing the particular
method of data collection for a selected
product/service
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P7 Carry out follow-up activities
after a
business event.
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M1 compare the roles of the
different members of a team
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M3 provide a rationale for
a promotional campaign.
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M3 analyse the research findings
and make recommendations
on how marketing strategies
could be adapted or implemented.
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P8 Review the success of the
business
event.
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M2 compare the effectiveness
of different teams.
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D1
evaluate and justify the
use of
an appropriate
promotional
mix in relation
to
marketing objectives for
the
selected organisation
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D1 evaluate the market research
method used by a selected organisation
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M1 assess the importance of
meeting organisational and
legal requirements when
planning a business event
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D1 evaluate the team’s overall
effectiveness in meeting
its objectives, making
recommendations for
improvements.
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D2 evaluate an existing,
national
marketing campaign.
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D2 evaluate the findings from the research undertaken.
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M2 analyse the arrangements
made by an event organiser
to plan a business event
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M3 evaluate how a business
event can inform future
planning.
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D1 evaluate the management
of a business event making
recommendations for future
improvements
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D2 evaluate feedback from
delegates participating in
the event.
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Learner’s Comments:
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Assessors General Comments:
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This will include project subjects such as:
· Creative
product Promotions
· Market
research in Business
· Developing
teams in Business
· Managing
a Business Event
All criteria will be linked as part of the project.
Blogs will be created to evidence work, as well as journals, and scrap books.
Merit and distinctions tasks will be given a two
week window by the end project date.
Scenario
You are a budding entrepreneur and have been
approached by Jamal Edwards ...Yes ..the very man himself, who has heard that
you had an idea of a product/service that you were thinking of developing.
To your amazement you find yourself in a position
where you will need to think about a number of employability skills you may
need. For example; how much do you know
about Marketing? How effective are your research skills? Will you need to work
as part of a team? If so, what skills /qualities are needed to this effectively?
Lastly, this young entrepreneur wants
you to show him your ideas, how do you organise an event that will showcase
this? Do you have the skills needed to run an event?
This project will enable you to:
1. Develop
an understanding why businesses collect data about their market.
2. Understand
the importance of effective team working to an organisations success.
3. Organise
and co-ordinate a business event.
4. Learn
about the promotional mix, marketing mix, buyer behaviour and branding.
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Topic Area
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Evidence/ What to do
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Task completion
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1. U19 Developing teams – U18 Prepare a plan for a business event.
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You will need to create teams of 5 people maximum
within your tutor groups. Please confirm your groups and give full names to
your tutors; this evidence will be posted in your blog.
Describe different types of team and the benefits of teams for
an organisation. Explain how to
build cohesive teams that perform well. Demonstrate
working as part of a team, and working as a team leader for a specific goal. ( P1, 2, 3,4, 5)
You will need to compare
the roles of the different members of the team (M1), and evaluate the
team’s overall effectiveness in meeting its objectives, making
recommendations for improvements (D1)
Prepare a plan for a business event, and arrange a venue
ensuring you consider the health and safety requirements. You also need to
supply support for running the event. e.g. a first aider (U18 -P3,P4,P5).
This will involve arranging for all your promotional
materials for your product/service to be ready for display. Your product/service and your video pitch to
be uploaded to YouTube or blog.
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1. U19 Leadership attributes & skills- U18 – Role of an event
organiser
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Complete a skills audit to ascertain the skills
sets within your teams. Skills audit forms can be located in moodle. Please
identify your skills/qualities. This can be from work experience, or
voluntary work, or projects that you have been part of at a previously, e.g.
place of study.
Hold a meeting to confirm who will take on which
roles within, and throughout the project.
For example, team leader, secretary, manager, treasurer etc. You will
need to ensure that all meetings will be accurately recorded using the formal
documents needed (Minutes and agendas) need to be available for viewing
either electronically or hard copy. All information that has been completed need to be stated on
your blog page.(P3, 4 5).
Take this opportunity to identify and explain
the roles of an event organiser. (U18-
P1, P2). To achieve the merit here
you will need to assess the importance of meeting organisational and legal
requirements when planning a business event (M1) To achieve the distinction evaluate the management of a
business event making recommendations for future improvements (D1)
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4.U9 Promotional product
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Individually make a list of 5-6 products. As a team choose ONE of the
products/service. Hold a meeting to decide which product/service you team
have decided to produce. E.g. a bakery, hairdresser, a brand, caps, hats
etc,. Confirm in your minutes which has been decided and why.
Design a promotional campaign for a given product/service
to meet the needs of a given campaign/creative brief. (P5)
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5. U10 Market research in Business
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You will need to decide who your target group
will be. In your groups you will need to conduct market research using
appropriate methods of data collection to identify a target group. e.g.
designing questionnaires, surveys etc. Primary/secondary research should be
demonstrated, as well as quantitative and qualitative research (P2).
Describe types of market Research (P1).Explain how different methods
are used to make a marketing decision (P2)
Plan market research for a selected product/service using appropriate methods (P3).
You can achieve (M1) by Explaining, with
examples, how different market research methods are appropriate to assist
different marketing situations. To achieve (D1), you will need to evaluate
the market research method used by a selected organisation. This can be your
own!
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6 U10 Data collection
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Conduct primary and secondary research for your selected
product/service making use of identifiable sampling techniques (P4).
Using your data collection methods, carry out
your survey in order to confirm the level of interest in your product
service. Ask your target group/s to
complete questionnaires and/or surveys, in order to confirm overall interest
in your product/service. Record your evidence by way of mobile technology,
subject to legal requirements.
Explain the reasons for choosing the particular method
of data collection for a particular service (M2). Evaluate the
findings from the research undertaken (D2).
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7 U10 Statistical data
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You will need to show evidence of your research findings, by way of
statistical data. e.g. create a graph, chart, tables to analyse your data. Survey
monkey can be used here. Presentation of market research will be needed;
Types of research and results will be shown to and assessed by your peers.
Interpret findings from the research presenting them
clearly in an appropriate format (P5)
You should analyse the research findings and make
recommendations on how marketing strategies could be adapted or implemented (M3)
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8 U9 Promotional mix/marketing mix
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Individually, investigate ways in which you will
make use of promotion mix, and marketing mix. Identify the meanings of each. In groups give
details on how you are going to use each method, in your event/promotional
campaign. This all needs to be evidenced electronically or by way of scrap
books, journals. Evidence can be shown by way of scrap books, and recorded in
your journals.
Describe the promotional mix
used by two selected organisations for a selected Product/service (P1). Your
own organisation and that of your peers should be used as evidence to meet these
criteria.
Explain the role of promotion within the marketing mix
for a selected product/service (P2).
Explain how promotion is integrated with the rest of
marketing mix in a selected organisation to achieve its marketing aims and
objectives (M1). To achieve the
distinction grade, evaluate and
justify the use of an appropriate promotional mix in relation to Marketing
objectives for a selected organisation (D1)
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9 U9 Role of advertising Agencies. Choices of
media in a campaign.
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Search for information on a successful advertising
campaign. This can be an industry of your choice health care, smoking,
fashion boohoo.com, food, 5 a day etc. State what choice of media (TV, Video,
Posters, Leaflets, radio, social media) was used, and why you think the
campaign was successful.
Explain the role of advertising agencies in the
development of a successful promotional Campaign (P3). Explain the reasons behind the choice of media in a
successful Promotional campaign (P4).
To achieve merit you should explain the
advantages/disadvantages of using professional agencies in ensuring
promotional success (M2)
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10 U9 Design promotional campaign.
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You should have decided on your product/service and will need to
design a promotional campaign. You should create promotional materials, such
as posters, social networks pages, leaflets, business cards, and any others
you can think of. You will need to
create a pitch detailing why you chose the promotional materials, elements of
the marketing mix, whether you will use an advertising agency and why? What is the costing, why your idea will work (M2) and evaluate an existing campaign from your early work
stating why this was successful (D2). Design a promotional campaign for a given
product/service to meet the needs of a given campaign/creative brief(P5)
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11. U18-
Managing a Business Event Individual assessment
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This will involve two tasks that will be
completed as part of a class activity to be assessed by completion of work
sheets given by the tutor. You will be an overall deadline to meet these
specific tasks. Attendance is imperative here!!!
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Produce guidelines for dealing with problems (P6)
Carry out follow-up activities after a business
event. Evaluate how a business event can inform future planning. (P7, M3).
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U18/19 Review and evaluation
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Review the success of the event/Evaluate feedback from delegates participating in the event. (U18 P8, D2).
Review the teams overall effectiveness, together
with your contribution to achieving the goals, receiving and providing
feedback to other team members. (P6)
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